A business card is a self-reflection. The person is essentially making a statement that incorporates key aspects of his or her aesthetic, personality, and overall demeanor. This project allowed for a lot of creativity so I decided on a theme by reflecting on how I would like potential employers to portray me. My overall theme was simple and modern, yet rooted in deep context. Since setting yourself apart from competition is so important, I decided on a personal slogan of “thinking outside the box.” As a public relations concentration wanting to work in an event promotions/public relations field, coming up with new ideas and having an open and fresh perspective goes hand and hand with success.